At Lovelace, we believe pleasure should be celebrated, not whispered about. We’re here to break taboos, spark curiosity, and provide the best selection of toys, accessories, and information to help you explore your desires confidently.

At the heart of Lovelace is Chloë Elvstam Johns, a bold visionary, pleasure advocate, and unapologetic champion of sexual empowerment. As Owner and Director, Chloë has a clear mission: to shift the conversation around pleasure from taboo to celebration.

Driven by a belief that everyone deserves to explore their desires confidently and without shame, Chloë founded Lovelace as more than just a boutique, it’s a movement. Under her direction, Lovelace has become a trusted space where curiosity is welcomed, education is prioritized, and pleasure is proudly centered.

Chloë’s approach blends style, substance, and inclusivity. Whether you're a seasoned explorer or just beginning your journey, she ensures that Lovelace offers not only the best selection of toys and accessories, but also a supportive, stigma-free environment.

At Lovelace, we believe pleasure should be celebrated, not whispered about. And thanks to Chloë’s passion and purpose, we’re helping people everywhere embrace their desires with confidence, curiosity, and joy.